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Yahoo PPC Looking Attractive Again – Just Stay Away From The Content Network
It took me 5 seconds into a call with a Yahoo Rep who told me something to the effect of "yeah, I would avoid the Content Network for now, because were having reporting problems with it and don’t...
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Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.
SemGeek is proud to present an exclusive online interview with David Roth, Director of Search Marketing at Yahoo. This interview is brought to you in cooperation with the Search Engine Strategies'...
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Yahoo Search Planning on Improving International Search Networks with Bing...
I figured this has been an OLD ISSUE for years, but it’s just hard to imagine that some Search Engine Advertising Platforms still do not make it easy for anyone to spend their Ad dollars across global...
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Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance...
If any of you lived through the nightmares of the Yahoo Panama transition disaster back in 2007 or heard about it, you will understand where I am coming from. I have to say I am somewhat impressed by...
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Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever...
Wow, I was not expecting this from Yahoo and Bing. Frankly speaking here, when I noticed that Sarah Palin was showing up in Yahoo’s “Trending Now” section, I wanted to see why. Then, all of a sudden I...
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PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits
It’s not that surprising to me that PPC Advertisers have been capitalizing on the most devastating natural tragedy in our Countries history. But, in retrospect, we have seen companies and organizations...
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Big Changes Coming to Yahoo/Bing Trademark Policy
Mark your calendars on March 3rd, 2011 because there is a Trademark Policy change coming from Microsoft for the Bing/Yahoo platform. You don’t have the read all of the details, but in essence it...
View ArticleAdvanced Tips for Creating Yahoo Ads
While Yahoo may not be the internet portal and search powerhouse it once was, it is still a big deal on the web. Their webmail service is still insanely popular, and masses flock to Yahoo to take...
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Beware of The “Unwanted” Search Network Partners
Time and time again, advertisers get burnt when they opt-in to the Search Network Partner options in both Google and Bing/Yahoo. Sometimes, advertisers feel like it’s working because they are seeing...
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2015 – The Year of the Stock Portfolio in PPC Marketing
Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google...
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